Design Features

Report design takes a very close second to content in importance. Without content, you don’t have a report; without good design, the results aren’t understandable. Design features determine how easily the meaning can be gleaned from the report. Reports should be clear and concise yet include all of the details to allow participants to dig down to find the contributors to the overall results. Here are a few critical design components:

Instructions
Though many people skip directly to the report results when they first receive their reports, thorough yet concise constructions are essential. As participants delve into their reports to set goals, they will return to the instruction page for clarification of terms, symbols, and calculations. Good instructions make it easier for participants to take away critical information and develop an action plan.

The instructions page should clearly explain each element of the report in order of appearance. Perhaps a sample graph or chart can be included to clarify layout and symbols. A section should be devoted to clarifying terminology and calculations. This page can also include a summary of each section of the report.

Smart Layout
Each page should present information clearly; both visually and in text. Don’t try to put too much information on one page. Participants must be able to easily take meaning from the reports in order to develop an action plan. Reports that include too much data on one page cause participants to become frustrated. They never find the valuable information buried among the pile of data.

Valuable Content
One of the most common mistakes in reports is trying to include too much information. Many reports try to force too much information onto each page. Others include too many statistics. The end result is a cluttered-looking report with unnecessary information hiding the vital feedback. Many participants will give up if the information they are looking for is not readily available.

Choose your content carefully. Every piece should provide valuable, actionable information. Once you have chosen the critical content, choose a way to display it that presents a clear, visually appealing, easy to understand message.

Graphics
Charts, tables, and graphs are an excellent way to present several elements of information visually. A good graph or chart can present complicated data in a clear, organized, easy to assimilate format. Participants can gauge visually the areas where they are doing well and those that need the most attention. Charts and graphs work well for summary information as well as per question details. All of the responses to each question can be organized into one graph.

Brandability
Some 360-degree feedback vendors will allow you to customize the look and feel of your reports. You can use your organization’s logo, colors, fonts, mission statement, and document style to better align the report with your organization’s image and style.

STAR specializes in creating customized 360-degree feedback reports. To view a sample report, click here.

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