Who benefits from using 360-feedback?
Organizations
360-degree feedback has the greatest impact when used to evaluate and improve the performance of whole organizations. As its name implies, 360-degree feedback assesses the effect individuals’ actions have on the organization of which they are a part. The information gathered can be used to assess the performance of an entire organization.
Organizations can use the information gathered during 360-degree feedback to develop continuous learning programs to offer training in those areas where managers and employees should focus their improvement efforts.
Individuals
People are often unaware of how their behavior influences those around them. 360-degree feedback allows people to provide co-workers, subordinates, and managers with constructive feedback through a safe, anonymous, systematic process. Individuals receive specific information that allows them to understand how others perceive them. They can easily recognize in what ways they are succeeding and how they can improve.
The information gathered through 360-degree feedback can be especially helpful for managers. As they gain understanding of how their subordinates view their direction, they can make changes that allow them to lead more effectively; which directly improves the performance of their group within the organization.
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