"Excellence in each area of competence involves certain behaviors. Your survey questions will focus on those behaviors."





What should my 360-degree feedback survey measure?




Writing anything is easiest if you start with an outline. Choosing the competencies or attributes you wish to rate creates an outline to write your own 360-degree feedback survey. Competencies are the areas you choose to measure in your 360 survey. This article provides a plain-English introduction to competencies and lists a few ideas to help you choose the best competencies for your organization.

What is a Competency?

A competency is a personal or organizational characteristic that directly contributes to personal and organizational workplace excellence. A few common competencies are listed here:

  • Leadership
  • Creativity and Innovation
  • Organization Skills
  • Communication
  • Decision Making
  • Problem Solving
  • Technical Skill

  • Motivation
  • Recognition
  • Listening
  • Resource Management
  • Customer Service
  • Ethics

  • Choosing 360 Feedback Survey Competencies

    Look at your mission statement
    Many organizations invest tremendous energy to create a mission statement to reflect their vision. The mission statement often states lasting values, skills and goals the company espouses and aspires to. Principles of ethics, service, or leadership if listed in the mission statement can help you begin your list of competencies.

    Choose Carefully
    Including certain competencies in your 360-degree feedback survey signals to participants and raters that those competencies are the ones you value most in your organization. People will measure themselves and others against those competencies. Be sure to choose competencies you wish to see in your organization for the long term.

    Ask and Listen
    Interview executives, managers and employees. What is important to them? What values and behaviors do they believe best represent and contribute to the organization? What differentiates a high performer from a poor performer?

    Customers are another great source of information. Why do they purchase from you instead of other vendors? What can you do better?

    As you speak with these people, common themes will arise. That list of common ideas is a good place to start your list of competencies.

    Think Long Term
    Once you have narrowed your list of competencies down, look at them one more time. Are the competencies you have chosen the most critical ones you could choose? Are they the competencies you want your organization to espouse for the long term? These competencies should be enduring characteristics and behaviors not management magazine trends. Choose areas in which success will generate enduring organizational strength.

    Once you have narrowed your list, you are ready to write the questions for your 360 feedback survey. Excellence in each area of competence involves certain behaviors. Your survey questions will focus on those behaviors.

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